RMIT BP354 assignment
FENBID: PAIN AWAY FAST
This one might hurt a little.
TASK
Create a short-form video campaign for Fenbid’s new fast-acting liquid ibuprofen gel.
TARGET AUDIENCE
Young office-working professionals aged 25-40.
INSIGHT
Fenbid’s new product relieves acute pain within 15 minutes. Left unaddressed, acute pain can last all day. One of those means less time in excruciating pain, but I’m no mathematician.
IDEA
Depict the experience of acute pain through over-the-top, cringe-worthy scenarios. Nobody likes being in pain, but at least with Fenbid, it only lasts 15 minutes.
Videos also edited by me.