RMIT BP354 assignment
SAVERS: GOOD THINGS TAKE TIME
Ironically, this was an assignment for an Art Direction class. When I pitched this campaign to my tutor, he told me that I seemed like a natural writer stuck in a design subject.
TASK
Create a campaign encouraging the audience to buy more second-hand clothing, positioning Savers as the go-to destination for pre-loved garmets.
TARGET AUDIENCE
Young fashion-conscious adults, with a current leaning towards fast-fashion to fulfil short term desires.
IDEA
Compare Savers’ clothes to other goods which only get better with time. After all, who doesn’t love a good aged cheddar? Why not extend the same love to second-hand clothing?
